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Mashable

Local Search Popularity Means Small Businesses Still Need SEO

More and more consumers are turning to their smartphones and mobile devices to help them find nearby businesses and make purchases. In fact, 50% of people who make local searches on a smartphone visit a store within a day, according to a report from Google. The report, which broke down consumers’ local search behavior, also found that 34% of tablet and desktop searchers will visit a business within a day of searching, and 18% ofRead More

Alyssa Gregory

Four Steps to Using Email Marketing in Your Small Business

Email marketing can be an effective way to generate leads and increase sales. But while it has the power to be a great tool for small businesses, it’s a long-term marketing activity, not one you will see results from overnight. It takes a well-planned system and sustained effort, but it almost always worth the effort. Here are four basic yet powerful steps you need to take in order to get started with email marketing. 1.Read More

Alyssa Gregory

SWOT Analysis for Small Business

A SWOT analysis is a strategic planning tool that helps a business owner identify his or her own strengths and weaknesses, as well as any opportunities and threats that may exist in a specific business situation. A SWOT analysis is most commonly used as part of a marketing plan, but it is also a good tool for general business strategizing, and to use as a starting point for team discussions. When conducted thoroughly, a SWOTRead More

Small Business Competitiveness Demonstration

Repeal of the Small Business Competitiveness Demonstration Program  Effective Immediately The President of the United States signed the Small Business Jobs Act of 2010 (Jobs Act) on Sept. 27, 2010. The Jobs Act amended the Business Opportunity Development Reform Act of 1988 (Public Law 100-656) by repealing the Small Business Competitiveness Demonstration Program. The amendment was effective Sept. 27, 2010, and applies to the first full fiscal year after the date of enactment of theRead More

Kate Rogers

Young entrepreneur ‘gloves’ his way to $8 million mark—and beyond

Source: Justin Stephens Young entrepreneur Brian Lim, founder of EmazingLights.

Brian Lim isn’t your typical “glover.” What is “gloving,” exactly? Young Entrepreneur Lim didn’t know either, until his then girlfriend and now fiancee got him into the trend in 2010. Gloving is a form of dancing typically showcased at raves or large parties or festivals, and electronic dance music events. Dancers face off wearing gloves that have lights on the gloves’ fingertips. Lim, now 27, has the glove dance moves down, plus a multimillion-dollar business,Read More

Patrick Clark Research

Small Business Owners and the Economists

Hugging a small business owner, like kissing a baby, is a time-honored way for politicians to broadcast their populist spirit. Supporting programs for Main Street has been a favorite salve for Wall Street bankers seeking to repair reputations wrecked during the financial crisis. Everyone, including 95 percent of the U.S. population, likes small business. Except, perhaps, economists. In recent years, a growing chorus has argued that small business owners are not the job creators they’reRead More

Pam Baker

Guideline: Hiring Your First Employee for Your Small Business

Whether you’re the founder of a new startup or a small business owner that simply has to grow to keep up with demand, hiring your first employee is a big step. Ideally, you don’t want to let excitement and a sense of urgency cause you to rush ahead without planning, because a wrong step can lead to a terribly expensive mistake. Of course, we live in the real world, and sometimes life and circumstances simplyRead More

Tanya Prive, Forbes Contributor

Must Have For Small Businesses

Besides the company that I founded, Onevest, which is a crowdfunding platform for entrepreneurs and small businesses, there are other great tools out there that every small business should use in order to increase the growth of their company over the course of time. Starting a new business can be tough, as roadblocks you never thought to imagine crop up. Limited time, manpower, and budgets can all be a factor as the workload starts toRead More

Nicole Leinbach-Reyhle

Small Business Saturday Becomes Holiday Tradition in Communities Across the Country in Only Five Years

Since 2010, customers and small businesses alike have been able to kick start their holiday shopping season on a day celebrating the uniqueness, charm and economic impact that small businesses bring to communities nationwide. Recognized as Small Business Saturday – taking place the Saturday following Thanksgiving each year – this celebratory day was founded to encourage consumers across the country to support local, small businesses within their hometowns and beyond. In only five years, SmallRead More

5 WordPress CMS Plugins You may use in your small business websites

A website’s back end or CMS (Content Management System) is its backbone. Without the administrative options provided by the CMS, company personnel could only perform a fraction of the tasks the platform has to offer. Functions such as appointment forms, event signups, and other major interactive items are usually handled through plugins activated within the CMS. These plugins also enable marketing professionals to perform a variety of tasks. Plugins assist with email marketing, video embedding,Read More