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Alyssa Gregory

A Marketing Guide for Small Businesses

MARKETING GUIDE FOR SMALL BUSINESSES

Marketing is one of the most important parts of any small business, and it’s especially important for new startups. An effective marketing plan — one that helps you identify the marketing activities that have the highest return on investment — can often be the difference between a small business that thrives and one that dwindles. If you are in the process of starting a new small business and are ready to get your feet wet with marketing,Read More

Patrick Clark

What Small Businesses Get Wrong About Maternity Leave

where female workers aren’t guaranteed at least some time off to care for newborn children, while only 5 percent of U.S. companies offer fully paid maternity leave. Women employed by small businesses in the U.S. have it even worse. The Family Medical Leave Act provides workers 12 weeks of unpaid leave but exempts companies with fewer than 50 workers from complying. That means tens of millions of workers aren’t guaranteed time off after the birthRead More

Joe Van Brussel

Things Entrepreneurial People Do Differently

Entrepreneurship goes beyond Elon Musk, Mark Zuckerberg, and Garrett Camp, and it embodies something bigger than Twitter and WhatsApp. Entrepreneurship is a mindset, an attitude, and a lifestyle adopted by people who aren’t satisfied with the status quo. It’s an approach to life that favors creativity over conformity and action over inaction. Bestselling author, investor, and entrepreneur James Altucher says that for him, “Being an ‘entrepreneur’ doesn’t mean starting the next Facebook. Or even startingRead More