Author: Small Business Desk

 

Exclusive: Bye-bye Facebook, the future of social media for small businesses

New social media makes communication far easier than the Enigma code Photograph: Alamy

It’s 3am in 2016. Bleary-eyed, you stumble away from your desk, switch off the desk light and pick up your phone to set an alarm for the morning. You decide to log on to your social media site to see if you have any messages. But the background isn’t blue, it’s yellow. Welcome to next-gen social media. Social media entrepreneurs are coming up with ingenious ways to stay connected, and the common denominator of newRead More

What is ERP? Does It Have a Place In Small Business?

The internet has really opened up things for small businesses all across the globe. Because of the proliferation of the cloud, smaller enterprises can compete with the bigwigs and tap into markets that only were previously available to larger companies with more locations. This new era of competition has made running a small business increasingly difficult, and many of them have outgrown QuickBooks and other simple accounting software. A new wave of online commerce isRead More

How To Use A Customer Database to Grow Your Business

Ramon Ray, editor of Smallbiztechnology.com recently sat down with Ashley Meyers of the Wells Fargo Business Insight series to discuss the importance of using a customer database to grow your business. During this live audio interview, Ramon discusses four ways every small business can use a customer database to grow their business, along with tips on what types of information you should be collecting and strategic ways to use that information to convert one time customersRead More

What Small Businesses Get Wrong About Maternity Leave

where female workers aren’t guaranteed at least some time off to care for newborn children, while only 5 percent of U.S. companies offer fully paid maternity leave. Women employed by small businesses in the U.S. have it even worse. The Family Medical Leave Act provides workers 12 weeks of unpaid leave but exempts companies with fewer than 50 workers from complying. That means tens of millions of workers aren’t guaranteed time off after the birthRead More

Links Collection of Today in Small Business: ‘We’re the Uber of Whatever!’

What’s affecting me, my clients and other small business owners today. The Economy Crude oil prices are at their lowest since June 2012. Important measures indicate low inflation for September. Economists are not enthusiastic about the Republican economic agenda. Start-Up A start-up aims to solve a financial problem most people don’t realize they have. Ahead of winter, a new coat company tries to disrupt the market. An “on demand” beauty service raises $7 million. HereRead More

Halloween & Small Business: More Treats than Tricks

As Halloween approaches, many of us think about fun involving candy, costumes and scary decorations. It’s also a fun time for many small businesses. According to the Halloween Consumer SpendingSurvey from the National Retail Federation: “More than two-thirds (67.4%) of celebrants will buy Halloween costumes for the holiday, the most in the survey’s 11-year history. The average person will spend $77.52 this Halloween, compared to $75.03 last year. Total spending on Halloween this year willRead More

10 Free Twitter Plugins for WordPress Could Integrate to Your Small Business Website

Whether you’re a Twitter superstar or just want to be one, Twitter plugins for WordPress can take your results to a higher level. From Plugins that add “Tweet This” functionality to widgets that display your Twitter timeline, you’ll find oodles of social boosting features in the list below. Best of all, they’re free! About the only type of plugin you won’t find in this list are simple social sharing buttons. If you’re interested in thoseRead More

Your Web Life Style with WordPress is Your Celebrity Life

Facebook, Twitter, Google plus, and LinkedIn are social network platforms in different level. It is one the most popular Craze for the young generation in the world that every young in school, college and university student should have a Facebook identity. Many a people also use twitter and Google plus, and LinkedIn is more popular among the professionals. But those platforms are not perfect at all to present yourself, your inner being and your creativity. IfRead More

Small Business Owners and the Economists

Hugging a small business owner, like kissing a baby, is a time-honored way for politicians to broadcast their populist spirit. Supporting programs for Main Street has been a favorite salve for Wall Street bankers seeking to repair reputations wrecked during the financial crisis. Everyone, including 95 percent of the U.S. population, likes small business. Except, perhaps, economists. In recent years, a growing chorus has argued that small business owners are not the job creators they’reRead More

Guideline: Hiring Your First Employee for Your Small Business

Whether you’re the founder of a new startup or a small business owner that simply has to grow to keep up with demand, hiring your first employee is a big step. Ideally, you don’t want to let excitement and a sense of urgency cause you to rush ahead without planning, because a wrong step can lead to a terribly expensive mistake. Of course, we live in the real world, and sometimes life and circumstances simplyRead More