Day: October 10, 2014
Fast-Growing Small Businesses Led by Women
The number of small businesses owned by women is growing 50% faster than the total number of small businesses, according to a small business monitoring report from American Express. And by 2018, one-third of new U.S. jobs will be generated by female-owned companies, compared with 16% now, based on projections by The Guardian Life Small Business Research Institute.The shift has implications for employees, customers and competitors. Typically, women business owners tend to seek new waysRead More
The Important Role of Female Small Business Owners
Facebook Chief Operating Officer Sheryl Sandberg sparked a national conversation recently, when she called for women to “lean in” and pursue their careers aggressively. While opinions are strong—and they vary—one thing all should be able to agree on is that entrepreneurship and business ownership are good things for women. In fact, if recent research is any indication, more women entrepreneurs is a good thing for everyone in the community: men and women. Let’stake a lookRead More
3 Personal Branding Tips From Highly Successful Women Entrepreneurs
Why are there more highly successful male entrepreneurs than women entrepreneurs? A key reason, I believe, is that women are not as aware as men are of the power of personal branding, whether it’s self promotion, projecting confidence or strategic networking. In talking over 150 of highly successful women entrepreneurs and business women for my new book, Women Who Brand: How Smart Women Promote Themselves and Get Ahead, I was struck by 3 personal brandingRead More