Tag: Focus Group


What Is a Focus Group?

A focus group involves having potential purchasers come together to experience something. Each member of the group then shares their opinions, criticisms and other feedback about the experience by answering the same set of questions posed by an interviewer. A focus group can be an effective way for small businesses to conduct market research. For example, a focus group can involve having a set of potential clients walk through one of your email marketing campaigns,Read More