Have you noticed that every new on-air person hired by a TV network looks like a soap opera actor? They’re all young and pretty. We’re left to think that non-beautiful people need not apply. That is, unless you’re familiar with a certain marketing measurement. Marketing Evaluations Inc. is the proprietor of a marketing metric used extensively to hire on-air talent.  It’s called the Q factor Score, and it’s as rude as it is simple. A prospectiveRead More