Day: November 4, 2014
For Many Small Business Owners, Providing Health Insurance Remains a Struggle
Brian Adams, who sells fireplaces in Indianapolis, is like many of the nation’s small-business owners. As the cost of providing health benefits has climbed, he has struggled to afford coverage for his employees — a problem the new health care law was designed, in part, to address. But a year after the law’s introduction of the insurance exchanges, provisions that were supposed to help small businesses offer employee health benefits are largely seen as a failure.Read More
The Three Letters That Could Change Your Small Business: API
Today’s business owners are incredibly tech savvy. They use cloud-based applications, run their small businesses from mobile devices and track the return on revenue of every advertising dollar with online dashboards. Many can even update their own websites, tweaking code when necessary. But even with this level of sophistication, most entrepreneurs are missing out on what might be the biggest opportunity they have to expand their small businesses, an opportunity expressed in just three letters: API.Read More
Customer Experience Should Not Be the Job of Just One Person
The whole world is going digital and it’s having an immense impact on organizations’ abilities to engage with customers. Through digital channels, social media and mobile communications, consumers today orchestrate their own experiences, choosing how and when they want to interact with companies’ brands. This creates a number of challenges for organizations, as they attempt to provide timely, consistent and personalized experiences to customers across channels. With less than half of companies rating their customer experience asRead More
Small, But Fierce: How Small Firms Can Pack a Big Punch
If you compare the American economy to an automobile, then 2009 was the year it careened off the road. We’ve since towed it out of the ditch but, make no mistake, we’ve still got engine trouble. And there’s no better way to understand this fact than to look at the state of Small Firms in America. These enterprises, led by risk-taking entrepreneurs, have always been the true driver of job growth and innovation in America. AndRead More
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